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Former Right Media Sales Director Hired to Drive Sales for the Turn Smart Market
Turn Adds Industry Expert to Lead West Coast Sales Team
Redwood City, Calif.,—April 22, 2008—Turn Inc., the Smart Market for online advertising, today announced that industry expert Joe Lyons has been hired to manage and drive sales for Turn's west coast online advertising market. Lyons was previously Director of Sales for Right Media's western sales division.
Lyons brings to Turn almost 10 years of industry experience. Most recently, Lyons was with Right Media, creator of the Right Media advertising exchange, where he led the west coast sales team responsible for almost half of all media sales in 2007, increasing sales over 30% per month in the first year. Prior to Right Media, Lyons held high-level sales positions at Undertone Networks and Exact Advertising.
Turn is rapidly expanding their US footprint while increasing their sales force to support growing industry demand. Many marquee advertisers and agencies are adding the Turn Smart Market to their media buys for its unique automatic targeting, goal-based pricing, and brand safety and control.
"We are thrilled to have Joe on board," said Glenn Fishback, Vice President of Sales at Turn. "Joe has a proven track record of success and his breadth of industry experience provides him with valuable insight on our rapidly changing industry. We have aggressive growth goals in 2008 and are confident that Joe will help us reach those goals."
As Regional Vice President, Western Sales, Lyons will create, manage, and execute strategies for the west coast sales team to provide a consultative selling approach to advertisers and agencies. Lyons will also manage and expand efforts with existing clients and continue to build out the west coast team.
"I am honored to have the opportunity to lead the sales team at Turn," comments Lyons. "Turn is a unique company with tremendous potential for success. We have a unique model that offers advertisers a combination of targeting, pricing, and safety, not found at any other network or exchange. This is the perfect time for me to join – the company is growing and I am excited to be a part of the team."
In March, Turn officially announced the opening of the Smart Market. The Smart Market automates the traditional manual process of ad targeting to deliver true performance results for advertisers and maximum revenue for publishers.
About Turn Inc.
Turn has created the world's first Smart Market for online advertising. Employing the power of machine learning technology, the Turn Smart Market combines automatic targeting and goal-driven pricing to optimize ROI for advertisers, revenue for publishers, and relevance for consumers. Turn was founded in 2005 and is located in Redwood City, California. For more information, visit http://www.turn.com.
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