Key Benefits

for Advertisers

Superior performance through revolutionary technology

Turn's unique targeting technology drives superior campaign performance by blending custom behavioral modeling with a broad array of other contextual, audience and advertiser data to predict the performance of every potential ad impression for your campaign. Dynamic pricing then ensures you always pay the right price for each impression. No other ad market, exchange, or network combines all these technology approaches into one powerful ad solution.

  • Find new sources of high-performing inventory using Turn's predictive targeting and custom behavioral modeling
  • Utilize dynamic pricing to automatically optimize the price paid per impression based on your measurable campaign objective and ROI goal
  • Automatically optimize ad performance beyond what you can achieve through manual targeting alone

Learn more about automatic targeting

Pricing to match your objectives

Whether your measurable objective is click or view-based actions, site traffic , or targeted reach , Turn's machine learning technology will optimize the price and performance for each and every ad. For campaigns with click or action goals, Turn's dynamic pricing automatically adjusts your bid price to match the predicted value of each impression, maximizing delivery and dramatically improving your campaign ROI.

  • Tie the results of each campaign directly back to the response and branding goals behind the campaign
  • Eliminate the risk of a pure CPM campaign by using dynamic pricing to ensure your results meet your ROI objectives

Premium publishers to guarantee market quality

The Turn Network is used by large, high-quality publishers to sell display advertising inventory. To ensure quality, Turn:

  • Accepts inventory only from leading, North American brand name publishers
  • Validates the publisher, website, and page generating the ad impression
  • Requires all publishers to adhere to Turn's strictly-managed standards

View publishers

Get Started

Come join the Turn Network!
Tell us about yourself–are you?

Turn invites quality publishers that meet our requirements to apply for participation in the Turn Network.

Apply with Turn Now

Are you advertising to the North American market?

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Congratulations! Based on what you've told us, you qualify for a managed account at Turn. Please contact our sales team for a prompt reply.

Congratulations! Based on what you've told us, you qualify for a managed account at Turn. Please contact our sales team for a prompt reply.

We're sorry, the Turn Network is not available for Adult or Gambling advertiser campaigns. If you have any questions please Contact Us.

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* The Turn Network is currently only available for the US and Canada. If you'd like to be notified when Turn is available in your region, please tell us:

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View Sample Screens

Advertiser Preview

See sample screens of Turn's account management console.

View Sample Screens

Market Insight

Did you know that over 25% of ad-driven responses on advertisers' websites can be attributed to ads that are viewed but not clicked on? Of these 'view-through' responses, over 50% occur more than a day after the ad was seen.

How should advertisers respond to this information? Turn recommends monitoring both click-through and view-through actions to understand true campaign performance.

We know because we watch Turn Network data closely. See for yourself.

"We have a valuable and solid partnership with Turn for one of our large Telecom clients and Turn consistently hit our client's goals. It's great to see truly effective optimization tools at work, and to build a successful relationship with a very scalable platform."

- Arah Leslie,
Optimedia US