Key Benefits

for Publishers

Automatic targeting increases competition for inventory

The Turn Smart Market is set up to optimize publisher revenue by increasing advertiser diversity. Unlike other ad markets, networks, or exchanges, Turn's automatic targeting technology:

  • Increases the number of advertisers that compete for your inventory by providing automatic targeting, which matches more ads to your web pages and consumers
  • Uses eCPM ranking to ensure that the highest revenue generating ad for each impression is selected
  • Guarantees a 100% fill rate for traffic from your U.S. audience

Learn more about automatic targeting

Brand safety through premium advertisers and publisher controls

For publishers, a leading consideration in selecting an ad network, exchange, or market is whether they can ensure quality advertisers and ad creatives. Turn works only with advertisers that meet our strict quality standards and provides tools to give you the brand protection you need in an open ad market. And because Turn does not accept ads from networks, you'll always know who is advertising on your site. Use Turn's publisher console to:

  • Review ad creatives and accept (or exclude) by advertiser, campaign, or individual ad
  • Set rules to automatically exclude ads based on over 65 different attributes, such as offer terms, ad visual design, and animation behavior
  • Customize exclusion rules by individual site or site section

View advertisers

Superior service through personal account management

Turn makes it easy for publishers to place inventory in the Turn Smart Market. Our dedicated team offers guidance on how to maximize the revenue potential for your unsold inventory and is on call to handle any business issues that may arise. Work with Turn to:

  • Get personalized service—for medium and large publishers
  • Access all controls via self-serve console or your account manager
  • Receive custom market reports—available for select clients

Get Started

Come join the Turn Smart Market!
Tell us about yourself–are you?

Turn invites quality publishers that meet our requirements to apply for participation in the Turn Smart Market.

Apply with Turn Now

Are you advertising to the North American market?

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* required fields

* Are you an agency representing multiple advertisers?

Yes No

* What is your advertiser category?

* What is your monthly ad budget?

Where have you had success online before?

Search
Affiliate Networks
Exchanges
Portals
Ad Networks
Other

Thanks! See below...

Congratulations! Based on what you've told us, you qualify for a managed account at Turn. Please contact our sales team for a prompt reply.

Congratulations! Based on what you've told us, you qualify for a managed account at Turn. Please contact our sales team for a prompt reply.

We're sorry, the Turn Smart Market is not available for Adult or Gambling advertiser campaigns. If you have any questions please Contact Us.

* required fields

* The Turn Smart Market is currently only available for the US and Canada. If you'd like to be notified when Turn is available in your region, please tell us:

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* Country:

* Are you an agency representing multiple advertisers?

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* Company Name

* Your Name

* Your Email


View Sample Screens

Publisher Preview

See sample screens of Turn's account management console.

View Sample Screens

Market Insight

Did you know that over 25% of ad-driven responses on advertisers' websites can be attributed to ads that are viewed but not clicked on? Of these 'view-through' responses, over 50% occur more than a day after the ad was seen.

How should advertisers respond to this information? Turn recommends monitoring both click-through and view-through actions to understand true campaign performance.

We know because we watch Turn Smart Market data closely. See for yourself.

"Turn is a welcome change from traditional ad networks. They respond to our unique needs for ad selection, and their approach is both a revenue win for us and an ROI win for our advertisers."

- Melissa Anderson
Fox Interactive Media